Utilisation of Wind Energy for High Rise Building Power

Utilisation of Wind Energy for High Rise Building Power Introduction The price of conventional energy is on the rise, due to the ever-widening gap between demands and supply. The main reason for such shortages is the depletion in natural resources, such as coal, which is the main fuel used for electrical energy generation. Since these fuels are made up of carbon compounds, burning them has rapidly increased the amount of carbon dioxide in the atmosphere over the last 100 years. This has brought about a chain reaction of hazards such as global warming, climate change, destruction of ecosystems, etc with predictions for adverse outcomes in the future. In response to this threat and to initiate an end to such processes, the UN agreed the Kyoto Protocol in Japan in 1997. This requires industrialised nations to reduce greenhouse gas emissions by 5% of 1990 levels by 2008-2012. The UK has agreed to meet this target and furthered its promise by setting a goal of 50% reduction in carbon emissions by 2050[ ]. Part of its government energy policy is to increase the contribution of electricity supplied by renewable energy to 10% by 2010 (Blackmore P, 2004). A similar promise has been undertaken by many world nations, which has led to a plethora of new and innovative methods for power generation. Renewable is the key to climate friendly forms of energy, due to the absence of emissions detrimental to the environment (Stiebler M, 2008). It includes energy derived from sunlight, wind, wave, tides and geothermal heat. Out of the afore mentioned resources, geothermal heat is restricted to only limited locations on the globe while wave and tidal power is still in its research stage. Thus sunlight and wind are the key elements that can be tapped for energy generation. However, on comparison between the two systems, wind energy systems are more advantageous both in availability of resources and cost of generation. This report mainly focuses on wind energy, with a keen interest on harvesting it for ventilation and power generation purposes in high-rise buildings. Plan forms that aid this purpose will be studied using Computational Fluid Dynamics to understand the flow of wind in and around a thirty-storey structure and the building configuration well suited for natural ventilation and wind turbine integration would be identified at the end of the test. To obtain a complete picture of wind flow patterns and to closely mimic real life situations, the wind will be simulated from different directions at different wind speeds. Wind energy Wind is the term used for air in motion and is usually applied to the natural horizontal motion of the atmosphere (Taranath Bungale S, 2005). It is brought about by the movement of atmospheric air masses that occur due to variations in atmospheric pressure, which in turn are the results of differences in the solar heating of different parts of the earth’s surface (Boyle G, 2004). At a macro level wind profile differs from place to place depending on geographic location and climatic conditions while in a microstate the immediate physical environment of a particular place modifies the nature of the winds. For example, the velocity of the wind recorded in the countryside which has acres of unobstructed grassland would be greater than that recorded in a city dominated by skyscrapers. Hence to obtain a clear idea of the wind characteristic corresponding to a particular area the wind rose is utilized. They are based on metrological observations and depict the varying wind speeds experienced by a site at different times of the year together with the frequency of different wind directions [ ]. It is the first tool consulted to judge the wind resources of a site and its ability to support power generation. The winds have been tapped from ancient times by means of ship sails, windmills, wind catchers, etc. The history of windmills goes back more than 2000 years (Stiebler M, 2008) when they were predominantly used for grinding grain and pumping water. However, the breakthrough occurred when Charles.F.Brush erected the first automatically operating wind turbine at Ohio in 1888 [ ]. It was fabricated using wood and had a rotor diameter of 17m with 144 blades. The system recorded very low efficiency and was mainly used to charge batteries. The reason behind the poor efficiency was due to the large number of blades, which was later discovered by Poul la Cour who introduced fewer blades into his wind turbine. Though such developments were achieved at an early stage in innovation, it was not until 1980 that the prominent application of renewable energies was sought after (Boyle G, 2004). Wind energy is the harnessing of the kinetic energy prevalent in moving air masses. This kinetic energy for any particular mass of moving air (Boyle G, 2004) is given by the formula: K.E = 0.5mV ² where, m – mass of the air (kg) and V – wind velocity (m/s). However this mass of moving air per second is: m = air density x volume of air flowing per second m = air density x area x velocity   Thus, m = rAV where, r – density of air at sea level = 1.2256 kg/m ³ and A – area covered by the flowing air (m ²) Substituting this value of m in the former equation, K.E. = 0.5rAV ³ (J/s) But energy per unit of time is power and hence the above equation is the power available from the wind. It is also evident that the power is directly proportional to thrice the wind velocity. In other words even a marginal increase in wind speed would yield three folds of the nominal power. This is the critical fact based on which the whole energy process is evolved. However not all of this power can be exhausted since it would lead to nil outflow through the wind turbine, that is no flow of air behind the rotor. This would lead to no flow of air over the turbine causing total failure of the system. According to Albert Betz the maximum amount of power that can be harnessed from the wind is 59.3%. This is often referred to as the Betz limit and has been proven by modern experiments. Some of the advantages of wind energy include: It is based on a non-exhaustive resource and hence can be harnessed for generations. It is a clean and eco friendly way of producing energy. In its working lifetime, the wind turbine produces eighty times the amount of energy that goes into its manufacturing and thus has diminishable net impact on the environment. It does not require any additional resources such as water supply unlike conventional power generation. It can boost the economy of the region (wind farms). Wind turbines: Wind turbines are the modern day adaptations of the yesteryear windmills but unlike their counterparts they are mainly used for power generation. These new age systems come in different shapes and have various configurations, the well established of them all are the Horizontal axis wind turbine and the Vertical axis wind turbine. Write a brief about horizontal wind turbines and vertical wind turbines. BUilding integrated Wind Turbines (BUWT): Building integrated wind turbines are associated with buildings designed and shaped with wind energy in mind (Stankovic S et al, 2009). They are relatively a new way of harnessing energy that is gaining popularity at a quick pace. Small scale wind turbines on house roofs and retrofitting also fall under this category. The design of BUWTs is a complicated affair and involves the careful consideration of various factors. Since turbines are fixed into the building’s fabric its impact on the environment, building’s response and needs of its owners and occupants need to be weighed equally. Also numerous design decisions such as planning, structure, services, construction and maintenance depend on this single process (Stankovic S et al, 2009). With the increase in the scale of the proposal the importance of these factors increases simultaneously. The proposal generally spans from the number, scale, type and location of the turbines together with its annual energy yield and design life. A good BUWT based building should be a wholesome design that does not prejudice the buildings efficient functioning for energy generation. Generic options for BUWTs: Stankovic S et al (2009) explains that the wind turbines can be fixed on to a building in enumerable ways. Each method can accomplish a different level of power depending on the type of turbine used and the form of the building it is mounted upon. On top of a square/ rectangular building: This configuration is on the principle that the wind velocity increases with height and hence the amount of energy generated would be of a higher order (10% increase with wind acceleration). An added advantage is that the turbine would experience relatively little turbulence. But access to the turbine for maintenance and decommissioning works may be difficult. If mounted on tall buildings the turbines may threaten the visual quality of the skyline. On top of a rounded building: This case is very similar to the previous configuration except that with the use of rounded faà §ade the mean tower height can be considerably diminished. Also the rounded profile influences the local acceleration (15% increase in energy). The low tower height favors easy access to the turbine but leads to blade flicker and noise issues. Concentrator on top of a rounded building: This case is well suited to areas with bi-directional winds (20% energy increase over a free standing equivalent due to local acceleration). Vertical axis wind turbines are better suited for this feature while Horizontal axis wind turbines need to be suitably altered to achieve the same status. The building spaces that act as concentrators may be inhabited with suitable acoustical treatment. This case also encounters the same drawbacks as listed in the previous case. Square concentrator within a building faà §ade: As before, this configuration takes advantage of the higher quality winds at higher altitudes and local acceleration thereby achieving 25% increase in energy and 40% increase for bi-directional winds. This option is best suited for buildings with narrower profiles. There may be a loss in the saleable area of the building but the aperture can be converted into an exclusive feature such as a sky garden. The opening also relieves the wind loading on the building’s facade leading to simpler structural solutions. Vertical axis wind turbine is the only choice for integration due to its square swept area. Circular concentrator within a building faà §ade: This is very similar to the square concentrator except the opening is accustomed to hold pitch controlled horizontal axis wind turbines with fixed yaw. Also, a 35% increase for uniform wind and 50% increase in energy for bi-directional winds are achievable in this method. But on the down side, this technique is more expensive due to the cylindrical shroud. On the side of a building: In this technique, an increase in 80-90% in energy than the freestanding equivalents is achievable only if the building form is optimized to the local wind character. Only reliable vertical axis wind turbines can be used for power generation due to access issues. For higher swept area, more number of turbines should be used. Between multiple building forms: This type of an option opens out many doors for a range of architectural forms. Unlike the previous cases, the buildings orientation, form, shape and spacing play key roles in the performance of the turbines. Vertical axis wind turbines are better suited for this purpose. Guidelines for BUWT’s: The following are some guidelines outlined by Stankovic S et al (2009) for incorporating wind turbines into a structure: BUWTs should be tailored to the specific site for good results. Adequate wind resources should be available on site. If however if the site is under resourced steps are to be adopted to deliberately elevate the quality of the wind through the buildings form or turbine. The impact of its surroundings should also be considered before commissioning such a project. The dominating wind direction and its intensity should be observed from meteorological data. This would help in determining the form and orientation of the building together with finalizing the position of the wind turbine to make the most out of the available resource. Environmental impact assessment corresponding to the site should be carried out to foresee the adverse effects the turbines may create. Acoustic isolation may be sought for in some areas within the building if it lies at close proximity to the rotor. Natural ventilation and day lighting qualities of the building may be challenged and forced to settle for artificial means. The type and position of openings, external shading devices, smoke extracts etc should be handled with appropriate care to avoid draught winds. Access to the wind turbines for maintenance and decommissioning must be provided suitably. The aesthetic quality of the mounted turbines must harmonize with its surroundings and should not over power the pedestrians at ground level. To this end well suited screening devices such as canopies, screens and landscape may be utilized as per the necessity. The overall success of BUWT project depends on its ability to deliver the expected power. Inability to comply with this effect would result in the failure of its intended purpose from both an environmental and design point of view. Thus the electricity demand of the building and the level to which this would be met with should be estimated prior to turbine design to secure maximum benefits. Wind flow prediction and energy yields: For any project to be successful, Wind flow and building design (Taranath Bungale S, 2005) When the air moves in a vertical direction it is referred to as a current. These currents play a major role in meteorology whereas the gradual decrease in wind speed and high turbulence of the horizontal motion of air, at the ground level, are vital in building engineering. In urban areas, this zone of turbulence extends to a height of approximately one quarter of a mile aboveground and is called the surface boundary layer. Above this layer, the horizontal airflow is no longer influenced by the ground effect. The wind speed at this height is known as the gradient wind speed, and it is precisely in this boundary layer where most human activity is conducted. Characteristics of wind: The flow of wind is complex because many flow situations arise from the interaction of wind with structures. A few characteristics of wind include: Variation of wind velocity with height: The viscosity of air reduces its velocity adjacent to the earth’s surface to almost zero. A retarding effect occurs in the wind layers near the ground, and these layers in turn successively slow the outer layers. The slowing down is reduced at each layer as the height increases, and eventually becomes negligibly small. The height at which velocity ceases to increase is called the gradient height, and the corresponding velocity, the gradient velocity. At heights of approximately 366m aboveground, the wind speed is virtually unaffected by surface friction, and its movement is solely dependant on prevailing seasonal and local wind effects the height through which the wind speed is affected by topography is called the atmospheric boundary layer. Wind turbulence: Motion of wind is turbulent and it occurs in wind flow because air has a very low viscosity-about one-sixteenth that of water. Any movement of air at speeds greater than 0.9 to 1.3 m/s is turbulent, causing air particles to move randomly in all directions. Vortex shedding: In general, wind buffering against a bluff body such as a rectangular building gets diverted in three mutually perpendicular directions. However, only the longitudinal winds and the transverse winds or crosswinds are considered in civil engineering. When a free flowing mass of air encounters a building along its path, the originally parallel upwind streamlines are displaced on either side of the building. This results in spiral vortices being shed periodically from the sides into the downstream flow of the wind, called the wake. At relatively low wind speeds the vortices are shed, that is, break away from the surface of the building and an impulse is applied in the transverse direction. Distribution of pressures and suctions: When air flows around the edges of a structure, the resulting pressures at the corners are much in excess of the pressures on the center of elevation. This has been evident by the damages caused to corner windows, eave and ridge tiles, etc in windstorms. Wind tunnel studies conducted on scale models of buildings indicate that three distinct pressure areas develop around the building. They are: Positive pressure zone on the upstream face (Region 1) Negative pressure zone at the upstream corners (Region 2) Negative pressure zone on the downstream face (Region 3) The highest negative pressures are created in the upstream corners designated as Region 2. Wind pressures on a buildings surface are not constant, but fluctuate continuously. The positive pressure on the upstream or the windward face fluctuates more than the negative pressure on the downstream or the leeward face. The negative pressure region remains relatively steady as compared to the positive pressure zone. The fluctuation of pressure is random and varies from point to point on the building surface. Nearby buildings can have a significant influence on wind forces. If they are the same height as the structure being considered then they will mostly provide shelter, although local wind loads can be increased in some situations. Where surrounding buildings are significantly taller they will often generate increased wind loading (negative shelter) on nearby lower structures. Shelter can result from either from the general built-environment upwind of the site or from the direct shielding from specific individual upwind buildings (Blackmore P, 2004). Natural ventilation The three natural ventilation airflow paths in buildings are (Pennycook, 2009): Cross ventilation Single-sided ventilation Passive stack ventilation Advantages of cross ventilation: Greater rates of ventilation can be achieved under amicable weather conditions. Can be utilized for deep-plan spaces with operable windows on the external wall. Incumbents have control over ventilation. Relatively cost free. Can be incorporated with thermal masses. However, it has certain limitations such as: Internal space layout must be hindrance free for easy, clear flow of air. Internal partitions must be within 1.2m height and tall cupboards must be placed alongside the windows. Natural ventilation can occur only under the presence of suitable winds. Poor planning and positioning of windows may cause disruptive draughts and gusts. Winter ventilation is problematic. Unsuitable for buildings located in noisy and pollution prone environments. The requirements of fresh air supply are governed by the type of occupancy, number and activity of the occupants and by the nature of any processes carried out in the space (Koenigsberger et al, 2001). When natural ventilation is stipulated for good indoor air quality, the amount and nature of the dominant pollutant source in the space should be identified. Based on this data the ventilation rate for the space can be calculated such that the pollution level does not cross a preset specific mark. Generally the concentration of the pollutants decreases with the increase in airflow rate (Figure –1). However, in terms of thermal comfort especially during winter the heating requirement of the building will increase with the ventilation rate. This demand varies with time, wind characteristics of the place, opening and closing of windows and doors by its occupants and the thermal state of the building. In summer, cooling is ideal for both the building and its occupants to prevent internal heat gains. By directing the high velocity wind around the human body the evaporative rate at the skins surface can be increased thereby achieving a cooling sensation. The recommended upper limit of indoor air movement is 0.8 m/sec, which permits the inhabitants to occupy a space about 2 °C warmer and 60% relative humidity with optimum comfort. The traditional way to cool buildings is to provide large openings along the exterior wall with the principle that higher the ventilation rate greater the loss of heat to the external environment. But such an arrangement would work only when the outdoor te mperature is in the range of comfort zone. When controlled indoor environments are desired especially during the occupancy period’s night ventilation is recommended. In this technique the building is cooled at night so that it can absorb the heat generated during the day (Allard F, 1998). Based on wind tunnel experimental observations, the factors that affect the indoor airflow are: Orientation: External features: Cross-ventilation: Position of openings: Size of openings: Control of openings: Literature review The following are studies that have been made of different aspects of wind using Computational Fluid dynamics. CFD evaluation of wind speed conditions in passages between parallel buildings: This analysis undertaken by Blocken B et al (2007) mainly focuses on the wind speed conditions in passages between parallel buildings in combination with the accuracy of the commercial CFD code Fluent 6.1.22 when the wall-function roughness modifications are applied to them. The Venturi effect is also studied to determine the amount of increase in wind speed in the passage due to the decrease in flow section. The results obtained were compared with various previously proven experiments carried out by experts in the field. As the title indicated the case undertaken involves a pair of rectangular buildings measuring 40m x 20m x 20m, placed adjacent to each other and separated by a narrow passage. The width of the passage is widened (for example, 2, 4, 6, 8, 10, 15, 20, 30, 40, 60, 80, 100 m) with every case to clearly understand the Venturi effect. The dimension of the computational domain is 20.5x14x18m3; the whole setup is placed at a distance of 5m from the inlet and simulated with a wind speed of 6.8m/sec based on initial results. The results recorded at the end of the simulation process are discussed as follows. They are based on the amplification factor, which is defined as the ratio of the mean wind speed at a certain location to the mean wind speed at the same location without the buildings present. As such it is a direct indication of the effect of the buildings on the wind speed (Blocken B et al, 2007). Pedestrian level wind profile: In context to this research, for narrow passages (example w=2m) this amplification factor occurs maximum at the centerline immediately behind the entrance. When the distance between the buildings are slightly increased (example w=10m), the flow streams deflecting off the inner edges of the buildings combine into a large jet stream and records an increase in the amplification factor. However this property is lost when the width of the passage is of a high order (example w=30m). Overall wind profile: To understand the overall wind profile, six vertical lines were identified along the passage’s center plane for the case of w=6m. The lines depicted the fact that there was an increase in the wind speed at the ground level due to the downdraft of the wind along the front faà §ade of the building and a decrease in wind speed at the end of the passage due to the exit of flow from the passage. Also for these cases, there was no significant increase in the wind speed with the increase in height. Flow rates at different points in the passage: To evaluate the Venturi-effect three fluxes were defined, one along the vertical plane, another along the horizontal plan and the final being similar to the former one but in the absence of the buildings. When the flow rate was calculated for narrow passages, it stated an increase in wind speed by only 8% due to the Venturi effect. However for larger widths the flow rate was lower than the free-field flux. This shows that the wind has a tendency to flow over and around the building rather than be forced through the passage as previously believed. Thus there is a lack of strong Venturi effect and the flow in the passage can be attributed as the channeling effect for these cases. The research also concluded that there were discrepancies in the CFD results due to the use of the roughness factor and advised future users to simulate an empty field before positioning the buildings to clearly identify the difference in results. Further research into the Venturi effect was also implied. Computational analysis of wind driven natural ventilation in buildings: Evola G and Popov V (2006) research focuses on the application of three-dimensional Reynolds Averaged Navier-Strokes (RANS) modeling on wind driven natural ventilation with specific detail to the pressure distribution and flow pattern within the building. The various cases would be simulated with the standard k-e model and the Renormalization Group theory (RNG). Within the framework of natural ventilation both single sided ventilation and cross ventilation would be studied and the results obtained using CFD will be compared with LES models and empirical methods for its reliability.  Ã‚  Ã‚   The building undertaken consists of a 250mm x 250mm x 250mm cube punctured with a centrally located 84mm x 125 mm opening on the wind ward side (Case 1). In Case 2 the door like opening is placed on the leeward side and in Case 3 both the openings are retained to test the cross ventilation principle. On comparison between the CFD results obtained for Case 1 and 2, Case 2 portrays a better flow pattern especially at the mouth of the opening. This leads to a better ventilation rate than Case 1 though in contrast to the theoretical data that good ventilation rate and flow patterns are achievable only when the opening faces the incoming winds. To establish the phenomenon further experimentation into the field was suggested. Between Cases 1, 2 and 3, cross ventilation clearly stands out as the best option of them all, both in terms of velocity and distribution. Also the study concluded that the measured RNG results matched approximately to the theoretical results of Cases 1 and 2. But a significant amount of deviation was observed in Case 3. The RNG model was only slightly intense than the k-e model generally used. The research also concluded that there were discrepancies in the CFD results due to the use of the roughness factor and advised future users to simulate an empty field before positioning the buildings to clearly identify the difference in results. Further research into the Venturi effect was also implied. CFD modeling of unsteady cross-ventilation flows using LES: This research undertaken by Cheng-Hu Hu et al (2008) employs the LES method to investigate the fluctuating ventilation flow rate induced by the wind for a cross-ventilated building. The results from CFD were compared with those previously acquired from wind tunnel tests.   Ã‚   The building proposed for the study consists of a rectangular box with two openings of equal size located opposite to each other. The wind is simulated from 0 °(Case 1) and 90 °(Case 2) to the building at a rate of 1m/sec, to study the flow pattern in and around it. When the air approaches the building the ventilation rate is unsteady at the mouth of the openings due to turbulence and in the flow separation layer due to shear. In Case 1 the wind is accelerated through the opening and directed downwards inside the building. This phenomenon brings about a circulation of the internal air before guiding the wind upwards and out through the window on the leeward side of the building. The air exchange occurs due to the mean flows through the opening. In Case 2 where the wind is parallel to the windows, the air moves in and exits rapidly causing fluctuating flows thereby leading to air exchange. In this case turbulence prone areas are formed at the rear of the building. When these results were compared with the wind tunnel data, Case 1 portrayed similarities while Case 2 had major deviations. Further study was proposed for understanding the reason behind such deviations. Case studies The Bahrain world trade centre was the world’s first building to ‘aesthetically incorporate commercial wind turbines into the fabric of the building’ [ ]. The complex consists of a three-storied sculpted podium and basement from where the 240m high towers rise up into the sky. The two towers comprise of 51 floors each and are connected by means of three, 31.5m span bridges at 60m, 96m and 132m levels [ ]. They are oval in section for aerodynamic reasons and follow a shallow V-shape in plan for adequate blade clearance. Sitting on each of this 70 ton spandrel is an 11-ton nacelle to which the industry approved horizontal axis wind turbines are fixed by special means. The turbine has a rotor diameter of 29m and is stall controlled with centrifugally activated feathering tips for air brakes (Killa S Smith Richard F, 2008). The turbines are oriented facing the Arabian Gulf intercepting the path of the dominant winds. The decision to harness the prevailing wind was thought of from the initial stage drawing inspiration from ‘the regional wind towers and the vast sails of the traditional Arabian Dhow which utilise the wind to drive them forward’. Numerous Computational fluid dynamics models and wind tunnel tests were carried out to determine the final building form. The result was a skyward tapering, elliptical structure, carved out by the wind that functions as aerofoil sections (Wood A, 2008). The shape and spatial relationship of the towers aid in adhering the wind in a â€Å"S’ flow whereby the center of the wind stream remains nearly perpendicular to the turbine within a 45 ° wind azimuth, either side of the central axis (Killa S Smith Richard F, 2008). This increases the turbine efficiency, number of working hours and minimizes the stress on the blade caused by yawing [ ]. Furthermore, the two towers were placed such that they create a ‘V’ shaped space in between them, as well as a negative pressure behind the blocks, thus creating an opportunity for the Venturi effect to accelerate wind velocity onto the turbines (Binder G, 2006) by as much as 30% more than the source wind (Killa S Smith Richard F, 2008). The tapering profile combined with the increased onshore wind velocity at higher altitudes creates a near equal regime of wind speed on each of the three turbines, irrespective of its location, allowing them to rotate at the same speed and generate approximately the same amount of energy (Wood A, 2008). Table 1: Annual energy output Utilisation of Wind Energy for High Rise Building Power Utilisation of Wind Energy for High Rise Building Power Introduction The price of conventional energy is on the rise, due to the ever-widening gap between demands and supply. The main reason for such shortages is the depletion in natural resources, such as coal, which is the main fuel used for electrical energy generation. Since these fuels are made up of carbon compounds, burning them has rapidly increased the amount of carbon dioxide in the atmosphere over the last 100 years. This has brought about a chain reaction of hazards such as global warming, climate change, destruction of ecosystems, etc with predictions for adverse outcomes in the future. In response to this threat and to initiate an end to such processes, the UN agreed the Kyoto Protocol in Japan in 1997. This requires industrialised nations to reduce greenhouse gas emissions by 5% of 1990 levels by 2008-2012. The UK has agreed to meet this target and furthered its promise by setting a goal of 50% reduction in carbon emissions by 2050[ ]. Part of its government energy policy is to increase the contribution of electricity supplied by renewable energy to 10% by 2010 (Blackmore P, 2004). A similar promise has been undertaken by many world nations, which has led to a plethora of new and innovative methods for power generation. Renewable is the key to climate friendly forms of energy, due to the absence of emissions detrimental to the environment (Stiebler M, 2008). It includes energy derived from sunlight, wind, wave, tides and geothermal heat. Out of the afore mentioned resources, geothermal heat is restricted to only limited locations on the globe while wave and tidal power is still in its research stage. Thus sunlight and wind are the key elements that can be tapped for energy generation. However, on comparison between the two systems, wind energy systems are more advantageous both in availability of resources and cost of generation. This report mainly focuses on wind energy, with a keen interest on harvesting it for ventilation and power generation purposes in high-rise buildings. Plan forms that aid this purpose will be studied using Computational Fluid Dynamics to understand the flow of wind in and around a thirty-storey structure and the building configuration well suited for natural ventilation and wind turbine integration would be identified at the end of the test. To obtain a complete picture of wind flow patterns and to closely mimic real life situations, the wind will be simulated from different directions at different wind speeds. Wind energy Wind is the term used for air in motion and is usually applied to the natural horizontal motion of the atmosphere (Taranath Bungale S, 2005). It is brought about by the movement of atmospheric air masses that occur due to variations in atmospheric pressure, which in turn are the results of differences in the solar heating of different parts of the earth’s surface (Boyle G, 2004). At a macro level wind profile differs from place to place depending on geographic location and climatic conditions while in a microstate the immediate physical environment of a particular place modifies the nature of the winds. For example, the velocity of the wind recorded in the countryside which has acres of unobstructed grassland would be greater than that recorded in a city dominated by skyscrapers. Hence to obtain a clear idea of the wind characteristic corresponding to a particular area the wind rose is utilized. They are based on metrological observations and depict the varying wind speeds experienced by a site at different times of the year together with the frequency of different wind directions [ ]. It is the first tool consulted to judge the wind resources of a site and its ability to support power generation. The winds have been tapped from ancient times by means of ship sails, windmills, wind catchers, etc. The history of windmills goes back more than 2000 years (Stiebler M, 2008) when they were predominantly used for grinding grain and pumping water. However, the breakthrough occurred when Charles.F.Brush erected the first automatically operating wind turbine at Ohio in 1888 [ ]. It was fabricated using wood and had a rotor diameter of 17m with 144 blades. The system recorded very low efficiency and was mainly used to charge batteries. The reason behind the poor efficiency was due to the large number of blades, which was later discovered by Poul la Cour who introduced fewer blades into his wind turbine. Though such developments were achieved at an early stage in innovation, it was not until 1980 that the prominent application of renewable energies was sought after (Boyle G, 2004). Wind energy is the harnessing of the kinetic energy prevalent in moving air masses. This kinetic energy for any particular mass of moving air (Boyle G, 2004) is given by the formula: K.E = 0.5mV ² where, m – mass of the air (kg) and V – wind velocity (m/s). However this mass of moving air per second is: m = air density x volume of air flowing per second m = air density x area x velocity   Thus, m = rAV where, r – density of air at sea level = 1.2256 kg/m ³ and A – area covered by the flowing air (m ²) Substituting this value of m in the former equation, K.E. = 0.5rAV ³ (J/s) But energy per unit of time is power and hence the above equation is the power available from the wind. It is also evident that the power is directly proportional to thrice the wind velocity. In other words even a marginal increase in wind speed would yield three folds of the nominal power. This is the critical fact based on which the whole energy process is evolved. However not all of this power can be exhausted since it would lead to nil outflow through the wind turbine, that is no flow of air behind the rotor. This would lead to no flow of air over the turbine causing total failure of the system. According to Albert Betz the maximum amount of power that can be harnessed from the wind is 59.3%. This is often referred to as the Betz limit and has been proven by modern experiments. Some of the advantages of wind energy include: It is based on a non-exhaustive resource and hence can be harnessed for generations. It is a clean and eco friendly way of producing energy. In its working lifetime, the wind turbine produces eighty times the amount of energy that goes into its manufacturing and thus has diminishable net impact on the environment. It does not require any additional resources such as water supply unlike conventional power generation. It can boost the economy of the region (wind farms). Wind turbines: Wind turbines are the modern day adaptations of the yesteryear windmills but unlike their counterparts they are mainly used for power generation. These new age systems come in different shapes and have various configurations, the well established of them all are the Horizontal axis wind turbine and the Vertical axis wind turbine. Write a brief about horizontal wind turbines and vertical wind turbines. BUilding integrated Wind Turbines (BUWT): Building integrated wind turbines are associated with buildings designed and shaped with wind energy in mind (Stankovic S et al, 2009). They are relatively a new way of harnessing energy that is gaining popularity at a quick pace. Small scale wind turbines on house roofs and retrofitting also fall under this category. The design of BUWTs is a complicated affair and involves the careful consideration of various factors. Since turbines are fixed into the building’s fabric its impact on the environment, building’s response and needs of its owners and occupants need to be weighed equally. Also numerous design decisions such as planning, structure, services, construction and maintenance depend on this single process (Stankovic S et al, 2009). With the increase in the scale of the proposal the importance of these factors increases simultaneously. The proposal generally spans from the number, scale, type and location of the turbines together with its annual energy yield and design life. A good BUWT based building should be a wholesome design that does not prejudice the buildings efficient functioning for energy generation. Generic options for BUWTs: Stankovic S et al (2009) explains that the wind turbines can be fixed on to a building in enumerable ways. Each method can accomplish a different level of power depending on the type of turbine used and the form of the building it is mounted upon. On top of a square/ rectangular building: This configuration is on the principle that the wind velocity increases with height and hence the amount of energy generated would be of a higher order (10% increase with wind acceleration). An added advantage is that the turbine would experience relatively little turbulence. But access to the turbine for maintenance and decommissioning works may be difficult. If mounted on tall buildings the turbines may threaten the visual quality of the skyline. On top of a rounded building: This case is very similar to the previous configuration except that with the use of rounded faà §ade the mean tower height can be considerably diminished. Also the rounded profile influences the local acceleration (15% increase in energy). The low tower height favors easy access to the turbine but leads to blade flicker and noise issues. Concentrator on top of a rounded building: This case is well suited to areas with bi-directional winds (20% energy increase over a free standing equivalent due to local acceleration). Vertical axis wind turbines are better suited for this feature while Horizontal axis wind turbines need to be suitably altered to achieve the same status. The building spaces that act as concentrators may be inhabited with suitable acoustical treatment. This case also encounters the same drawbacks as listed in the previous case. Square concentrator within a building faà §ade: As before, this configuration takes advantage of the higher quality winds at higher altitudes and local acceleration thereby achieving 25% increase in energy and 40% increase for bi-directional winds. This option is best suited for buildings with narrower profiles. There may be a loss in the saleable area of the building but the aperture can be converted into an exclusive feature such as a sky garden. The opening also relieves the wind loading on the building’s facade leading to simpler structural solutions. Vertical axis wind turbine is the only choice for integration due to its square swept area. Circular concentrator within a building faà §ade: This is very similar to the square concentrator except the opening is accustomed to hold pitch controlled horizontal axis wind turbines with fixed yaw. Also, a 35% increase for uniform wind and 50% increase in energy for bi-directional winds are achievable in this method. But on the down side, this technique is more expensive due to the cylindrical shroud. On the side of a building: In this technique, an increase in 80-90% in energy than the freestanding equivalents is achievable only if the building form is optimized to the local wind character. Only reliable vertical axis wind turbines can be used for power generation due to access issues. For higher swept area, more number of turbines should be used. Between multiple building forms: This type of an option opens out many doors for a range of architectural forms. Unlike the previous cases, the buildings orientation, form, shape and spacing play key roles in the performance of the turbines. Vertical axis wind turbines are better suited for this purpose. Guidelines for BUWT’s: The following are some guidelines outlined by Stankovic S et al (2009) for incorporating wind turbines into a structure: BUWTs should be tailored to the specific site for good results. Adequate wind resources should be available on site. If however if the site is under resourced steps are to be adopted to deliberately elevate the quality of the wind through the buildings form or turbine. The impact of its surroundings should also be considered before commissioning such a project. The dominating wind direction and its intensity should be observed from meteorological data. This would help in determining the form and orientation of the building together with finalizing the position of the wind turbine to make the most out of the available resource. Environmental impact assessment corresponding to the site should be carried out to foresee the adverse effects the turbines may create. Acoustic isolation may be sought for in some areas within the building if it lies at close proximity to the rotor. Natural ventilation and day lighting qualities of the building may be challenged and forced to settle for artificial means. The type and position of openings, external shading devices, smoke extracts etc should be handled with appropriate care to avoid draught winds. Access to the wind turbines for maintenance and decommissioning must be provided suitably. The aesthetic quality of the mounted turbines must harmonize with its surroundings and should not over power the pedestrians at ground level. To this end well suited screening devices such as canopies, screens and landscape may be utilized as per the necessity. The overall success of BUWT project depends on its ability to deliver the expected power. Inability to comply with this effect would result in the failure of its intended purpose from both an environmental and design point of view. Thus the electricity demand of the building and the level to which this would be met with should be estimated prior to turbine design to secure maximum benefits. Wind flow prediction and energy yields: For any project to be successful, Wind flow and building design (Taranath Bungale S, 2005) When the air moves in a vertical direction it is referred to as a current. These currents play a major role in meteorology whereas the gradual decrease in wind speed and high turbulence of the horizontal motion of air, at the ground level, are vital in building engineering. In urban areas, this zone of turbulence extends to a height of approximately one quarter of a mile aboveground and is called the surface boundary layer. Above this layer, the horizontal airflow is no longer influenced by the ground effect. The wind speed at this height is known as the gradient wind speed, and it is precisely in this boundary layer where most human activity is conducted. Characteristics of wind: The flow of wind is complex because many flow situations arise from the interaction of wind with structures. A few characteristics of wind include: Variation of wind velocity with height: The viscosity of air reduces its velocity adjacent to the earth’s surface to almost zero. A retarding effect occurs in the wind layers near the ground, and these layers in turn successively slow the outer layers. The slowing down is reduced at each layer as the height increases, and eventually becomes negligibly small. The height at which velocity ceases to increase is called the gradient height, and the corresponding velocity, the gradient velocity. At heights of approximately 366m aboveground, the wind speed is virtually unaffected by surface friction, and its movement is solely dependant on prevailing seasonal and local wind effects the height through which the wind speed is affected by topography is called the atmospheric boundary layer. Wind turbulence: Motion of wind is turbulent and it occurs in wind flow because air has a very low viscosity-about one-sixteenth that of water. Any movement of air at speeds greater than 0.9 to 1.3 m/s is turbulent, causing air particles to move randomly in all directions. Vortex shedding: In general, wind buffering against a bluff body such as a rectangular building gets diverted in three mutually perpendicular directions. However, only the longitudinal winds and the transverse winds or crosswinds are considered in civil engineering. When a free flowing mass of air encounters a building along its path, the originally parallel upwind streamlines are displaced on either side of the building. This results in spiral vortices being shed periodically from the sides into the downstream flow of the wind, called the wake. At relatively low wind speeds the vortices are shed, that is, break away from the surface of the building and an impulse is applied in the transverse direction. Distribution of pressures and suctions: When air flows around the edges of a structure, the resulting pressures at the corners are much in excess of the pressures on the center of elevation. This has been evident by the damages caused to corner windows, eave and ridge tiles, etc in windstorms. Wind tunnel studies conducted on scale models of buildings indicate that three distinct pressure areas develop around the building. They are: Positive pressure zone on the upstream face (Region 1) Negative pressure zone at the upstream corners (Region 2) Negative pressure zone on the downstream face (Region 3) The highest negative pressures are created in the upstream corners designated as Region 2. Wind pressures on a buildings surface are not constant, but fluctuate continuously. The positive pressure on the upstream or the windward face fluctuates more than the negative pressure on the downstream or the leeward face. The negative pressure region remains relatively steady as compared to the positive pressure zone. The fluctuation of pressure is random and varies from point to point on the building surface. Nearby buildings can have a significant influence on wind forces. If they are the same height as the structure being considered then they will mostly provide shelter, although local wind loads can be increased in some situations. Where surrounding buildings are significantly taller they will often generate increased wind loading (negative shelter) on nearby lower structures. Shelter can result from either from the general built-environment upwind of the site or from the direct shielding from specific individual upwind buildings (Blackmore P, 2004). Natural ventilation The three natural ventilation airflow paths in buildings are (Pennycook, 2009): Cross ventilation Single-sided ventilation Passive stack ventilation Advantages of cross ventilation: Greater rates of ventilation can be achieved under amicable weather conditions. Can be utilized for deep-plan spaces with operable windows on the external wall. Incumbents have control over ventilation. Relatively cost free. Can be incorporated with thermal masses. However, it has certain limitations such as: Internal space layout must be hindrance free for easy, clear flow of air. Internal partitions must be within 1.2m height and tall cupboards must be placed alongside the windows. Natural ventilation can occur only under the presence of suitable winds. Poor planning and positioning of windows may cause disruptive draughts and gusts. Winter ventilation is problematic. Unsuitable for buildings located in noisy and pollution prone environments. The requirements of fresh air supply are governed by the type of occupancy, number and activity of the occupants and by the nature of any processes carried out in the space (Koenigsberger et al, 2001). When natural ventilation is stipulated for good indoor air quality, the amount and nature of the dominant pollutant source in the space should be identified. Based on this data the ventilation rate for the space can be calculated such that the pollution level does not cross a preset specific mark. Generally the concentration of the pollutants decreases with the increase in airflow rate (Figure –1). However, in terms of thermal comfort especially during winter the heating requirement of the building will increase with the ventilation rate. This demand varies with time, wind characteristics of the place, opening and closing of windows and doors by its occupants and the thermal state of the building. In summer, cooling is ideal for both the building and its occupants to prevent internal heat gains. By directing the high velocity wind around the human body the evaporative rate at the skins surface can be increased thereby achieving a cooling sensation. The recommended upper limit of indoor air movement is 0.8 m/sec, which permits the inhabitants to occupy a space about 2 °C warmer and 60% relative humidity with optimum comfort. The traditional way to cool buildings is to provide large openings along the exterior wall with the principle that higher the ventilation rate greater the loss of heat to the external environment. But such an arrangement would work only when the outdoor te mperature is in the range of comfort zone. When controlled indoor environments are desired especially during the occupancy period’s night ventilation is recommended. In this technique the building is cooled at night so that it can absorb the heat generated during the day (Allard F, 1998). Based on wind tunnel experimental observations, the factors that affect the indoor airflow are: Orientation: External features: Cross-ventilation: Position of openings: Size of openings: Control of openings: Literature review The following are studies that have been made of different aspects of wind using Computational Fluid dynamics. CFD evaluation of wind speed conditions in passages between parallel buildings: This analysis undertaken by Blocken B et al (2007) mainly focuses on the wind speed conditions in passages between parallel buildings in combination with the accuracy of the commercial CFD code Fluent 6.1.22 when the wall-function roughness modifications are applied to them. The Venturi effect is also studied to determine the amount of increase in wind speed in the passage due to the decrease in flow section. The results obtained were compared with various previously proven experiments carried out by experts in the field. As the title indicated the case undertaken involves a pair of rectangular buildings measuring 40m x 20m x 20m, placed adjacent to each other and separated by a narrow passage. The width of the passage is widened (for example, 2, 4, 6, 8, 10, 15, 20, 30, 40, 60, 80, 100 m) with every case to clearly understand the Venturi effect. The dimension of the computational domain is 20.5x14x18m3; the whole setup is placed at a distance of 5m from the inlet and simulated with a wind speed of 6.8m/sec based on initial results. The results recorded at the end of the simulation process are discussed as follows. They are based on the amplification factor, which is defined as the ratio of the mean wind speed at a certain location to the mean wind speed at the same location without the buildings present. As such it is a direct indication of the effect of the buildings on the wind speed (Blocken B et al, 2007). Pedestrian level wind profile: In context to this research, for narrow passages (example w=2m) this amplification factor occurs maximum at the centerline immediately behind the entrance. When the distance between the buildings are slightly increased (example w=10m), the flow streams deflecting off the inner edges of the buildings combine into a large jet stream and records an increase in the amplification factor. However this property is lost when the width of the passage is of a high order (example w=30m). Overall wind profile: To understand the overall wind profile, six vertical lines were identified along the passage’s center plane for the case of w=6m. The lines depicted the fact that there was an increase in the wind speed at the ground level due to the downdraft of the wind along the front faà §ade of the building and a decrease in wind speed at the end of the passage due to the exit of flow from the passage. Also for these cases, there was no significant increase in the wind speed with the increase in height. Flow rates at different points in the passage: To evaluate the Venturi-effect three fluxes were defined, one along the vertical plane, another along the horizontal plan and the final being similar to the former one but in the absence of the buildings. When the flow rate was calculated for narrow passages, it stated an increase in wind speed by only 8% due to the Venturi effect. However for larger widths the flow rate was lower than the free-field flux. This shows that the wind has a tendency to flow over and around the building rather than be forced through the passage as previously believed. Thus there is a lack of strong Venturi effect and the flow in the passage can be attributed as the channeling effect for these cases. The research also concluded that there were discrepancies in the CFD results due to the use of the roughness factor and advised future users to simulate an empty field before positioning the buildings to clearly identify the difference in results. Further research into the Venturi effect was also implied. Computational analysis of wind driven natural ventilation in buildings: Evola G and Popov V (2006) research focuses on the application of three-dimensional Reynolds Averaged Navier-Strokes (RANS) modeling on wind driven natural ventilation with specific detail to the pressure distribution and flow pattern within the building. The various cases would be simulated with the standard k-e model and the Renormalization Group theory (RNG). Within the framework of natural ventilation both single sided ventilation and cross ventilation would be studied and the results obtained using CFD will be compared with LES models and empirical methods for its reliability.  Ã‚  Ã‚   The building undertaken consists of a 250mm x 250mm x 250mm cube punctured with a centrally located 84mm x 125 mm opening on the wind ward side (Case 1). In Case 2 the door like opening is placed on the leeward side and in Case 3 both the openings are retained to test the cross ventilation principle. On comparison between the CFD results obtained for Case 1 and 2, Case 2 portrays a better flow pattern especially at the mouth of the opening. This leads to a better ventilation rate than Case 1 though in contrast to the theoretical data that good ventilation rate and flow patterns are achievable only when the opening faces the incoming winds. To establish the phenomenon further experimentation into the field was suggested. Between Cases 1, 2 and 3, cross ventilation clearly stands out as the best option of them all, both in terms of velocity and distribution. Also the study concluded that the measured RNG results matched approximately to the theoretical results of Cases 1 and 2. But a significant amount of deviation was observed in Case 3. The RNG model was only slightly intense than the k-e model generally used. The research also concluded that there were discrepancies in the CFD results due to the use of the roughness factor and advised future users to simulate an empty field before positioning the buildings to clearly identify the difference in results. Further research into the Venturi effect was also implied. CFD modeling of unsteady cross-ventilation flows using LES: This research undertaken by Cheng-Hu Hu et al (2008) employs the LES method to investigate the fluctuating ventilation flow rate induced by the wind for a cross-ventilated building. The results from CFD were compared with those previously acquired from wind tunnel tests.   Ã‚   The building proposed for the study consists of a rectangular box with two openings of equal size located opposite to each other. The wind is simulated from 0 °(Case 1) and 90 °(Case 2) to the building at a rate of 1m/sec, to study the flow pattern in and around it. When the air approaches the building the ventilation rate is unsteady at the mouth of the openings due to turbulence and in the flow separation layer due to shear. In Case 1 the wind is accelerated through the opening and directed downwards inside the building. This phenomenon brings about a circulation of the internal air before guiding the wind upwards and out through the window on the leeward side of the building. The air exchange occurs due to the mean flows through the opening. In Case 2 where the wind is parallel to the windows, the air moves in and exits rapidly causing fluctuating flows thereby leading to air exchange. In this case turbulence prone areas are formed at the rear of the building. When these results were compared with the wind tunnel data, Case 1 portrayed similarities while Case 2 had major deviations. Further study was proposed for understanding the reason behind such deviations. Case studies The Bahrain world trade centre was the world’s first building to ‘aesthetically incorporate commercial wind turbines into the fabric of the building’ [ ]. The complex consists of a three-storied sculpted podium and basement from where the 240m high towers rise up into the sky. The two towers comprise of 51 floors each and are connected by means of three, 31.5m span bridges at 60m, 96m and 132m levels [ ]. They are oval in section for aerodynamic reasons and follow a shallow V-shape in plan for adequate blade clearance. Sitting on each of this 70 ton spandrel is an 11-ton nacelle to which the industry approved horizontal axis wind turbines are fixed by special means. The turbine has a rotor diameter of 29m and is stall controlled with centrifugally activated feathering tips for air brakes (Killa S Smith Richard F, 2008). The turbines are oriented facing the Arabian Gulf intercepting the path of the dominant winds. The decision to harness the prevailing wind was thought of from the initial stage drawing inspiration from ‘the regional wind towers and the vast sails of the traditional Arabian Dhow which utilise the wind to drive them forward’. Numerous Computational fluid dynamics models and wind tunnel tests were carried out to determine the final building form. The result was a skyward tapering, elliptical structure, carved out by the wind that functions as aerofoil sections (Wood A, 2008). The shape and spatial relationship of the towers aid in adhering the wind in a â€Å"S’ flow whereby the center of the wind stream remains nearly perpendicular to the turbine within a 45 ° wind azimuth, either side of the central axis (Killa S Smith Richard F, 2008). This increases the turbine efficiency, number of working hours and minimizes the stress on the blade caused by yawing [ ]. Furthermore, the two towers were placed such that they create a ‘V’ shaped space in between them, as well as a negative pressure behind the blocks, thus creating an opportunity for the Venturi effect to accelerate wind velocity onto the turbines (Binder G, 2006) by as much as 30% more than the source wind (Killa S Smith Richard F, 2008). The tapering profile combined with the increased onshore wind velocity at higher altitudes creates a near equal regime of wind speed on each of the three turbines, irrespective of its location, allowing them to rotate at the same speed and generate approximately the same amount of energy (Wood A, 2008). Table 1: Annual energy output

New Heritage Doll Company Essay

1. Describe and compare the business rationales for each of the two project proposals under consideration. Which do you feel is the more compelling? Project 1: Match My Doll Clothing Line Expansion Expand the successful Match My Doll Clothing Line to include matching all-season clothing for tween girls and their dolls. Pros: Current popularity will enable company to maintain premium prices. Company could take advantage of off-peak discounts offered by some suppliers and contract manufacturers. Would help reduce the seasonality in New Heritage’s sales and earnings. Project poses moderate risk – about the same as the production division’s existing business as a whole. Cons: Company has to exploit the opportunity without delay to be able to exploit the current popularity of the original Match My Doll Clothing line. Large outlays for R&D, market research and marketing are needed. Project 2: Design Your Own Doll Targets existing customers and will offer customized dolls that the customer could customize to create one-of-a-kind addition to their existing collection of dolls. Pros: Market research with focus group indicates that there is a lot of enthusiasm for the product concept. Company will be able to charge premium prices for this product. Will improve customer loyalty. Will create a unique experience for customers. Cons: Increased manufacturing complexity and expense, involves higher risk. Low production runs and volumes would mean higher fixed costs per unit. Therefore, higher breakeven volume for project (longer payback period). Would require the company to make significant changes to its existing technology infrastructure, expand its webhosting capacity and involve legal measure to implement new third party service agreements to provide better service quality. Longer development time (including product testing) – up to 12 months. Much larger initial investment required than the first project.  The Match My Doll Clothing Line expansion project uses existing infrastructure and technology/ products. It will also fill the â€Å"gap† in the year-round revenues that occur due to the seasonality of demand. This project requires a smaller investment and has a shorter payback period. The Design Your Own Doll project requires a larger investment and will require new equipment, technology and third-party agreements. The business plan and process will become more complicated. This project also has a longer payback period. On the other hand, this project will earn higher returns. Both the projects will require some continuing capital expenditures. However, the Design Your Own Doll option will require higher capital expenditures compared to the Match My Doll Clothing Line project. Design Your Own Doll project is expected to make higher returns according to the projections. It also carries a higher risk due to the complexity of operations involved. See attached sheet for detailed calculations. 2. What are the free cash flows that are relevant to analyzing the two projects? 3. Match My Doll Clothing Line Free Cash Flow (without TV) = $2,091.54 Match My Doll Clothing Line Free Cash Flow (with TV) = $16,344.40 Design Your Own Doll Free Cash Flow (without TV) = -$1,019.8 Design Your Own Doll Free Cash Flow (with TV) = $24,732.06 4. What are the NPVs of the two projects? What decision should Emily Harris recommend? 5. NPV Calculation Match My Doll Clothing Line: NPV = $7,148.35 Design My Doll: NPV = $7,285.68 Based on the calculations in the above steps, it is determined that Design My Doll project has a higher NPV and hence would be a better choice, but the first project is less risky and has a shorter payback period and therefore might be more attractive to the board.

Is Airbrushing Affecting Our Youth Today? Essay

Since the development of computer programs such as adobe Photoshop, photo-editors for newspapers and magazines have used the deceiving effect known as â€Å"photo shopping† on pictures that we see day to day in our magazines, on our TV’s and computers. Due to this modern capability the youth and population of most of our society, now see’s their personal image, particularly physical image in a different light, evidently a dark one. Airbrushing is the ability to crease out any flaws in a photo of a model, trim any fat off certain parts of her body; to in effect create beautiful flawless images, almost impossible for modern women and men to keep up with or resemble. An example of this airbrushing with â€Å"Former Cosmopolitan editor Leah Hardy recently admitted that she had airbrushed anorexic models to look less unwell, but kept their extreme thinness. The result was pictures of women with no body fat who still seemed to be healthy, strong and feminine.† From â€Å"http://www.channel4.com/4beauty/wellbeing/body-confidence/why-its-time-to-stop-the-airbrushing† More and more of our society, particularly our youth, are increasingly concerned with their bodies and they way they look, between 10 to 15 percent of teenagers have some symptoms of teen depression at any one time. With the false physical portrayal of people around us in the media, people feel increasingly ashamed with their current physical state thus leading to un-happiness, lack of esteem, and even sometimes depression, therefore is it healthy for our youth and society to be fed lies? Well, 15 percent of teens can with depression eventually develop bipolar disorder. A bad consequence of self-image related nonsense. This is quite a concern for our nations teens, where standards of physical state are set extremely high, men are expected to have bulging muscles and six pack abs while women are seen to be almost freakishly skinny. Furthermore, the standardized image that’s being promoted is an un-healthy one. However, these modern standards that many aspire to are completely subjective. Why are these images of the perfect male and female as such, and why should there be so much pressure towards looking like that? Looking at the effected younger population physical fitness is not the only concern, yet again, Teen girls and boys are driven to un-happiness as the media around them portrays spotless skin beautiful ideals and glorified make-up covered women. Surely if certain teens are affected by natural problems at their young age which portray them as being not as good, this will make them less happy or perhaps pressured to rid what makes them so concerned, because it does not resemble the modern ideal image of today. All down to this false messaged advertising. Furthermore magazine women are shown to have expensive make up and haircuts raising the bar for women to appear equally attractive or groomed in these areas. Women come to mind when talking about this subject however in today’s cosmopolitan world men are seeking refuge in makeup and grooming to attract the opposite sex more and more, Meaning more money spent on hair and make-up/grooming products, too much if you ask me. This is essentially money that can be spent in other; more important areas; for example as a student or teenager on healthy food, a slightly ironic matter when it comes to succeeding in that healthy well groomed look. â€Å"John baguely, Online BBC news editor† â€Å"The French cosmetics firm admitted the image of Ms Turlington promoting an â€Å"anti-ageing† foundation – had been altered to â€Å"lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows†. Airbrushing therefore is not a positive light on our society; it’s quite a bad one. It sends false messages to the young population of today even to those at 40, resulting in eating disorders and many other problems associated with self-image. Many of the affected instead of attacking the their physical appearance problems face on, look to other quicker easier ways to solve them, and I don’t blame them with today’s technology in medical surgery. Surgery, while being an easy option and not always a 100% successful guaranteed result costs heaps of money, available realistically only those with a substantial amounts of money. Not only is surgery a costly shortcut you are effectively left with the results on your beautiful body for the rest of your life as the continuously shifting ideal image of society changes, therefore is it really a good option? Scottish Liberal Democrat MP Jo Swinson says: â€Å"There’s a big picture here which is half of young women between 16 and 21 say they would consider cosmetic surgery and we’ve seen eating disorders more than double in the last 15 years.† Advertising regulations are advised to step in and be stricter on their acceptance of advertisements as the population today gets more concerned about their personal-image, furthermore resulting in un-necessarily un-healthy youths. At the end of the day what can we do to tackle these now common problems? Vanity being the primary pushing force of course. Well, an obvious step forward and probably the only one would be to enforce laws over the use of airbrushing promoting a false image. This would immediately reduce the use of it, displaying more comforting and less depressive images on the front of magazines, newspapers and in Internet and television advertising for those that seem to be so utterly affected by it. Rationale: Inspiration for this online article comes from http://www.bbc.co.uk/news/uk-14304802, an online broadsheet article from the BBC named, Airbrushed make-up ads banned for ‘misleading. In the first paragraph I introduced the topic and explained why I chose it. I adapted to the role of a quite passionate journalist, who is concerned, more about the negative effects of problems and informs about the unfortunate results. I didn’t add much wit or humor to the article, as I felt it was a serious matter. I began talking about the subject in a sort of summary context, then focused in on separate associated subjects sort of forking off of the main idea. I felt this was an interesting topic for me, as I fit into the category of affected. I also feel that this was a topic close to what we are learning in the class. On gender texts etc†¦ I enjoyed writing about this topic and feel I have illustrated maybe not a technique brilliant article but one that fits bucket for this subject matter. I hope it adequately informs readers bringing even a slight bit of enjoyment with some of my little phrases of humor. †¢In the opening paragraph I introduced the article delving straight into the problem, identifying it and identifying the affected people. †¢In the second paragraph I explained the problem more and slightly summarized why the problem effects us a generation. I added a small quote I felt was relevant to the text, illustrating an example of where and how airbrushing s used on models. †¢Carrying-on to my next paragraph I illustrated the consequences of the problem; those that are serious and not so serious. To back my argument I placed small quotations in from reliable sources. i.e. â€Å"between 10 to 15 percent of teenagers have some symptoms of teen depression at any one time† and â€Å"15 percent of teens can with depression eventually develop bipolar disorder.† †¢Moving on to the next few paragraph s, I discussed what causes men and women to feel they have to live up to certain standards going. Back and expanding on why it affects us. At this point in the article I feel that I have become slightly repetitive, but I feel this enhances my argument re-enforcing and clearly explaining certain aspects of the problem in different terms. †¢Next paragraph or two I begin to explain other consequences of living up to the false standards set by airbrushing in monetary terms, in particular for women and increasingly men. I supported the argument with a sufficient quote admitting to makeup advertisers using false resemblance with their models. †¢In the next 2 paragraphs I again literate a consequence of airbrushing, while discussing the subject of surgery and the feel that society can effectively alter their body’s aimlessly to meet the supposive standard of today. I support this argument again with a quote. †¢To finish the article I switched subject matters to solutions leaving the reader with a positive feel, relinquishing the relentless negative aura surrounding the majority of the task. View as multi-pages

Global Warming the Truth behind the Matter - Free Essay Example

Sample details Pages: 4 Words: 1063 Downloads: 1 Date added: 2019/03/14 Category Ecology Essay Level High school Tags: Global Warming Essay Did you like this example? Â  Approximately 4.543 billion years ago the earth that we call home was created. Since that time the atmosphere has gone through some drastic changes but, the most change seen in the atmosphere has been within the last 100 years. The reason behind this change has been human evolution and the changes we have had industrial wise. Don’t waste time! Our writers will create an original "Global Warming the Truth behind the Matter" essay for you Create order As technology has continued to grow so has our need for the thing that affect our environment badly and help power our new ideals. The atmospheric changes we have had come from a term we call global warming. Since we have played a major role in the pollution that has changed our earth, we must now realize what global warming is, what our role has been to make if flourish, and things we must do to reduce the effects it is having on our planet. Due to different reasons our climate continues to change, mostly heating up, causing polar ice melting, severe tropical storms, and mass droughts. We refer to this change as Global warming. The pure definition of this term is a gradual increase in the overall temperature of the earths atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon dioxide, chlorofluorocarbons, and other pollutants. Although there are skeptics that try to deny or redirect what global warming is, it is obvious that it is real and that it is serious. Over the past decade temperatures have risen more than any other time that we have measured. This graph shows the temperature increase and difference from a scale in terms of the last century. After the economic boom in the 1920’s the temperature has slowly began to rise. Although it seemingly looks as if it is risen only a little this amount, during this time period there has been plenty of devastation around the wor ld. Over recent year scientist have continued to discover different ways we are affecting our climate badly and the list seems to continually grow. As the search continues to find the causes it is agreed amongst the main scientist community that the main cause is green house gases. Greenhouse gases are known as water vapor, Carbon dioxide, nitrous oxide, and methane. These gases are what create the greenhouse effect, warming that results when the atmosphere traps heat radiating from Earth toward space. Each of these gases play a different role in the change and each are as important as the other. Water vapor acts a feed back to show how much the atmosphere is warming seeing it is the most abundant. Carbon dioxide, Nitrous oxide, and methane are all produced form humans and some natural resources. Carbon emission is the biggest human factor of all. Over the last century the burning of fossil fuels like coal and oil has increased the concentration of atmospheric carbon dioxide. This graph from the NOAA shows the mass amount of carbon currently in our atmosphere and how much was in the previous thousands of years. This show the amount as they truly are, of the charts. As the science around global warming continues to grow it has become more obvious how much it contributes to natural disasters, and Wildfires has become on of the biggest destructive things that carbon emission has affected. With the continual rise of carbon emission our environment continues to heat up. Wildfires on the west coast of the United States have continued to become more frequent and dangerous since the late 1900’s and early 21st century. In the span between 1986 and 2003, wildfires happened almost four times as often, burned more than six times the land area, and lasted almost five times as long when compared to the period between 1970 and 1986. As the graph above shows, the gradual increase in land being burned gives a key sign to the increase in its dangerousness and destructiveness. These rises are due to the effects of the greenhouse effect and will continue to rise. Rick Ochoa, fire weather program manager at the National Interagency Fire Center in Idaho, told MNN, We still have a long way to go on prescribed burns, but I would say that while we are making improvements on that, in some regards global warming is outrunning our ability to do it. The overview of this research paper is to gain a greater understanding that global warming has been growing tremendously due to the greenhouse effect. Each time something on the planet releases carbon dioxide and other greenhouse gases, it has an effect on global warming. When looking into a way to slow the increase of global warming nations are taking action to use less energy by withdrawing themselves from things that require a lot of energy and creating or building alternatives fuels for their homes and more. As an individual, I can work on using my car less, so gas is not used as much to minimize the release of carbon dioxide. With that, I will take the public transportation or car poll. At home, if items that require electricity is not being used, they can be unplugged and put away. There are so many ways people can work toward slowing global warming’s increased effect on the environment. So for that matter, after doing all the research that I have, I agree that global warming is a huge trend and it is real. The resources showed the increase through important facts and also with graphs to prove and show the evidences of what is happening in our atmosphere. Now reviewing the paper and everything learned, one can say that a change needs to occur. The change does not have to be all at once, it can be something that is gradually worked on. People just need to know that action is needed because the cause of disasters is us. As the atmosphere continues to change it is becoming more dangerous not only for the human population but most of all for our planet itself. References Carbon dioxide concentration | NASA Global Climate Change. (2017, May 17). Retrieved November 18, 2018, from https://climate.nasa.gov/vital-signs/carbon-dioxide/ N., U., R. (2014, July 8). Global Climate Change: Evidence and Causes. Retrieved November 18, 2018, from https://globalclimate.ucr.edu/resources.html NASA/GISS, C. C. (2013, October 09). Is Global Warming Real? Retrieved November 17, 2018, from https://www.nationalgeographic.com/environment/global-warming/global-warming-real/ McLendon, R. (2017, July 10). Are wildfires getting worse? Retrieved November 21, 2018, from https://www.mnn.com/earth-matters/translating-uncle-sam/stories/are-wildfires-getting-worse